Salesforce Marketing Cloud integration
Manage Salesforce Marketing Cloud users, roles, journeys, and contact deletions directly from service requests.
What it connects
- Retrieve users and their roles before an access change.
- Pull journeys and automations to check their status.
- Retrieve data extensions when someone asks where data is stored.
- Pull contacts and subscribers for privacy and support requests.
What it automates
- Create users with the requested roles when people need Marketing Cloud.
- Update a user's active status or roles as their access needs change.
- Pause, resume, or stop journeys when a team asks through a service request.
- Delete contacts by ID or key after a privacy request is approved.
In practice
- A new marketer needs Marketing Cloud access. After approval, STLabs creates their user with the requested roles and confirms on the ticket.
- A customer asks for their data to be removed. After approval, STLabs submits the contact deletion in Marketing Cloud and records it on the ticket.
- A journey is sending the wrong offer. The marketing lead asks STLabs to pause it, and STLabs pauses the journey until it is fixed.
- When an employee leaves, STLabs sets their Marketing Cloud user to inactive so they can no longer sign in, alongside their other accounts.
