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Google Ad Manager integration

Manage Google Ad Manager users, roles, and team membership and run reports directly from service requests.

What it connects

  • Retrieve users and their roles before an access change.
  • Pull teams and team memberships to see who can reach which orders and ad units.
  • Retrieve orders, line items, and ad units for troubleshooting.
  • Run reports when a request needs delivery figures attached to a ticket.

What it automates

  • Create users with the requested role when people need Ad Manager access.
  • Activate or deactivate users as people return, change roles, or leave.
  • Add, update, or remove team memberships to control what users can see.
  • Run reports and fetch the results so they can be shared on a request.

In practice

  • A new ad operations hire needs access. After approval, STLabs creates their Ad Manager user with the requested role and adds them to their team.
  • When an employee leaves, STLabs deactivates their Google Ad Manager user during offboarding, so their network access ends with their other accounts.
  • A trafficker moves to a different advertiser group. STLabs updates their Ad Manager team memberships so they see the right orders.
  • A sales lead asks how a line item delivered last week. STLabs runs an Ad Manager report and attaches the results to the ticket.

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