Google Ads integration
Manage Google Ads account access, pause or enable campaigns, and pull billing details from service requests.
What it connects
- Retrieve user access for each account to confirm who holds which role.
- Pull campaigns, ad groups, and budgets for troubleshooting.
- Retrieve invoices and billing setup when finance has questions.
- Pull the account hierarchy under your manager account to find every account a person can reach.
What it automates
- Invite users to an account and set their access role.
- Update a user's access role when their responsibilities change.
- Remove user access, including across a manager account hierarchy.
- Pause or enable campaigns when a team asks through a service request.
In practice
- A new marketer needs access to an ad account. After approval, STLabs sends the Google Ads invitation with the requested role and tracks it on the ticket.
- When an employee leaves, STLabs removes their access across the accounts under your manager account, so no client account is missed.
- A finance analyst asks for last month's Google Ads invoice. STLabs finds the invoice and attaches the PDF to the ticket.
- A campaign is running with the wrong landing page. The marketing lead asks STLabs to pause it, and STLabs pauses the campaign in Google Ads.
